Tuesday, November 23, 2010

Pre-Thanksgiving Rant

For what seems like an eternity, the corner of 6th and Broadway, about two blocks from where I work, was empty or in construction.  About a month ago, they finally put in a brewery and restaurant.  Now being a bit of a beer snob, I was pretty stoked.  A decent brewery right by work would be kickass.

But then I walked by the place today and saw the name: Beer Company Restaurant and Brewery.  Seriously, "Beer Company?" What, were the owners too lazy to come up with a cliche Irish name? And it gets worse - the house beers are called: Brown Ale, Pale Ale, Hef, IPA, and Red Ale.  And the menu?  Well, its literally the standard pub fare.  There is absolutely no originality in the menu, in the name, or anything.

And that pisses me off because the whole point of the craft brewing movement was specifically to avoid generic beer.  Don't get me wrong, the macrobrews are just fine, but craft brewing is all about experimentation, fun, and some profit.  What's the point of brewing beer if you're going to brew the exact same beer as everyone else.  More to the point, why have a restaurant when you don't even have a name for it? Just call yourself Applebee's and be done with it.  Actually, wait, Applebee's has an original name.


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